This project was done for “Creamii Candy”, an online shop that sells cute gift and novelty items as well as stationery. The client had an existing idea for a mascot to use on their website and I was commissioned to re-create the character in my own style. I also designed a logo to match their new mascot. The overall concept was to use a color palette and style that reflected an “ice cream” theme.
SugarOverkill came alive in 2008 as the brainchild of character designer Michele Pelayre. Originally intended to be sold only on merchandise offered by Zazzle, the cute and dark brand’s increasing popularity has turned it into a growing design studio creating characters and illustrations for a wide array of media – worldwide. A number of which have been highlighted on books, and fashioned as tattoos, apparel, accessories and more.