A small branding and identity project done for Sugar Charms, an online shop that sells cute handmade charms and accessories. The client specifically requested for three main pastel colors: purple, pink and blue. The brand is aimed at a very young audience from ages 10+ as well as teens.
SugarOverkill came alive in 2008 as the brainchild of character designer Michele Pelayre. Originally intended to be sold only on merchandise offered by Zazzle, the cute and dark brand’s increasing popularity has turned it into a growing design studio creating characters and illustrations for a wide array of media – worldwide. A number of which have been highlighted on books, and fashioned as tattoos, apparel, accessories and more.